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My Sky App Evolution - V4
Project type
Product Design, App Design
Date
2023-2025
We conducted customer research to validate the evolution of customer experience in the MySky App
With the Master brand rolling out across UK&I now was the optimum moment to visit the CX in it's totally for MySky and it's place in the Sky App Ecosystem.
We focused on; Purpose, Adoption, Engagement and Reward and how are customers expectations were changing with regards to these.
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